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Episodes
Tuesday Feb 16, 2021
Tuesday Feb 16, 2021
If you’re an online coach then you are building a personal brand.
If you’re a coach then you will have some sort of program to sell.
People don’t buy your program, they buy into you so getting your brand right is critical to your success.
Aot of people confuse what a brand really is, it’s not just about your logo and the colours you use, this is only really the tip of the iceberg.
Everyday I scroll through the feed and what I see are clones, I see coaches basically copying the branding of other coaches they look up to.
It’s fine to have inspiration, I have people I look to and model in ways but when you lose touch of who you really are, that’s where you can become lost.
I’ve definitely experienced this a couple of times in my life.
If you are copying the look and feel of someone then you’re on the wrong track because the way to build a powerful personal brand comes from you and only you, from your imperfect self and letting that out.
Make sure you subscribe to my podcast to stay up to date with episodes I release every two weeks.
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